It has profited those who were using quality web content without too many repeated keywords; and it has negatively impacted those who were using recycled, perhaps even plagiarized web content packed full of SEO terms on their website.
If you have an Online Marketing business and you are not established online, by and through your own volition and ideology, you might as well NOT have the business and STOP claiming that you do. Because the truth is, it's called an "Online business" for a reason! These 2 words have to be well understood by any entrepreneur who would experience top leadership and earnings in any industry.
I can't wait to read lots of your posts.